Lunar new year camera frame

Client: Loom | Art Director: Stew Curran

For tech company Loom, I created a Lunar New Year camera frame inspired by Chinese papercuts for the Year of the Ox. The imagery itself comes from different cultures’ unique traditions associated with the holiday period. I constructed these illustrations to be built like actual paperuts cut from a single sheet of paper. I cut out some pieces for fun :)

in use

Sketch ︎︎︎ final

papercut tests

© Molly Magnell 2023