Welcome to the fun%
Client: Smirnoff, 72andSunny | Creative Director: Devon Hong, Simon Philion
This Smirnoff campaign featured larger than life parties and even larger pop culture personalities with cheeky copywriting to riff on the billionaire lifestyle. I worked directly under the Creative Directors to develop assets for OOH billboard ads, train station takeovers, designing the logo lockup, pairing images and type, and writing the brand guidelines to hand off to production designers.
Variety of OOH ads adjusted for various poster dimensions.
I did less of the designing on these ads that were plastered all over a Chicago subway station. I did more to assist with the placement strategy taking commuter paths into consideration.