The Nature of Color
Environmental Graphics, Graphic Design, Art Direction, Research
Client: American Museum of Natural History
I worked with my team to develop the graphic style of the 2020 temporary show at the American Museum of Natural History. I helped a lot with the typography and imagery style, including introducing vintage ink illustrations alongside photographs. I did the designs for the White Room, the Science of Color, and the Red Room, Color and Culture.
Client: American Museum of Natural History
I worked with my team to develop the graphic style of the 2020 temporary show at the American Museum of Natural History. I helped a lot with the typography and imagery style, including introducing vintage ink illustrations alongside photographs. I did the designs for the White Room, the Science of Color, and the Red Room, Color and Culture.
White Room
![](https://freight.cargo.site/t/original/i/d879c97c2876cd4333724ff1eea25d10c577dd500ecb2bc1e492fb8dada419e0/DesignPortfolio_4_1_21_Page_02_Image_0002.jpg)
![](https://freight.cargo.site/t/original/i/ae138b4fd52a635a8bc9558cbf576e0bfed7412ae6735dd7d946eb0b65ce74fe/W9_V_ColorAndLight.f.jpg)
The color pathway, designed by Michael Prisco, leads visitors into the White Room, which branches into the other sections.
![](https://freight.cargo.site/t/original/i/6506516ebad2cc55cecddddc90a85530e854d4a0e296ee25c15900446ddd8c95/DesignPortfolio_4_1_21_Page_02_Image_0001.jpg)
![](https://freight.cargo.site/t/original/i/08806505b9d22eb5124c4f0fde4b4bb5c263d12c1224766a95caf196c58134bb/DesignPortfolio_4_1_21_Page_02_Image_0003.jpg)
White Room color mixing interactives
![](https://freight.cargo.site/t/original/i/2f69f54800cd0dc39c4b27535f17ed2cff6f3e0af0a7182c32bab27a8184cd0c/W5_LD1_ThisRoomIsLit.f.jpg)
![](https://freight.cargo.site/t/original/i/78d1dfc163777ed3b33126973fabd1082ad48887319395959d955db9701fa5f5/W5_LD2_WhatHappensWhen.f.jpg)
Label decks explaining the additive color mixing and the refraction of different colors.
Red Room
![](https://freight.cargo.site/t/original/i/cdf625273f3b1b8893224b6741ff6f61d09946d76a824880ff7c7c84dfeffce1/DesignPortfolio_4_1_21_Page_03_Image_0028.jpg)
![](https://freight.cargo.site/t/original/i/df0cc7655537d8802fdf4f8b48450358fd0ec691129c3855037240263c6ba4ad/DesignPortfolio_4_1_21_Page_03_Image_0001.jpg)
The Red Room features a couture gown designed by Brandon Maxwell, which debuted as the finale dress in his NYFW show hosted in the Hall of North American Mammals.
![](https://freight.cargo.site/t/original/i/e4f1a7fe0043845954a2dcc9b12a20cf5259cb3c575850de4d1721dee2548c80/DesignPortfolio_4_1_21_Page_03_Image_0029.jpg)
![](https://freight.cargo.site/t/original/i/a5eecdcd11c105354908125939da97d71f46efb524d6e49e115b62f4d245423e/R7_LD1_RedIsAnInherently.f.png)
![](https://freight.cargo.site/t/original/i/fc5c5756dc8a0c08ab6424dbd37fae6c9e676ce51cdd0df401edd99344398e87/R7_LD2_WeAreDedicatedToMaking.f.png)
![](https://freight.cargo.site/t/original/i/fce36ee0e2aefbe7f31939f8941de417c2fb00d3ff0a599aa83b6fb7893a35bc/R7_LD3_WearingRedCanBe.f.png)
Label decks that delve into Maxwell’s work and explain the power of red surround the dress pedestal.
![](https://freight.cargo.site/t/original/i/49d971515b5f0887184417fea8cbf8f2b31d196d99517ee7d6eaf85eb2322c59/R4_LD2_InIndiaAndAcross.f.jpg)
Red used as an auspicious color in weddings around the world
![](https://freight.cargo.site/t/original/i/0f7ba779f63601d3e0d0a243a6d221ca8c2990e0a2305b3187b6fa5de8d81323/R6_LD2_TodayNothingSays.f.jpg)
The history of pink and its role in gender perception