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	<title>Molly Magnell - Illustration &#38; Design</title>
	<link>https://mollymagnell.com</link>
	<description>Molly Magnell - Illustration &#38; Design</description>
	<pubDate>Tue, 17 Feb 2026 00:08:18 +0000</pubDate>
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		<title>YETI Mural</title>
				
		<link>https://mollymagnell.com/YETI-Mural</link>

		<pubDate>Mon, 08 Sep 2025 04:22:04 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

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		<description>YETI Mural - Short Hills
Client: YETI &#124;&#38;nbsp;Art Director: Bryan Butler

	I painted this deconstructed mural for YETI’s location in Short Hills, NJ. The theme revolved around local NJ wildlife, which I visualized through local flora and a hint of some of the fauna found in the state through just their eyes. The mural was painted across a series of recycled YETI cooler lids.
Many thanks to everyone who helped me paint--most notably: Bonnie Wong, Ana Tejeda, and Artur Zambrowski





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Final Sketch



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		<title>Alight</title>
				
		<link>https://mollymagnell.com/Alight</link>

		<pubDate>Tue, 17 Feb 2026 00:08:18 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/Alight</guid>

		<description>Alight
Client: Charlesbridge, Penguin Random House &#124; Author: Jennifer Torres












Alight: How Urban Parrots Found New Places to Belong tells the story of the resilient red-crowned parrot and how the species found a new home in urban, sunny California from their native habitat of rugged slopes and wooded canyons of Mexico. More than seasonal migration, thousands of parrots thrive in their built community where they squawk and screech from the rooftops.
The book has already been selected as a Gold Standard title by the Junior Library Guild&#38;nbsp;ahead of its June 9, 2026 release.
Preorder from your local bookstore&#38;nbsp;︎︎︎

&#60;img width="1226" height="1500" width_o="1226" height_o="1500" data-src="https://freight.cargo.site/t/original/i/138e154159b9748e018c19867e92f71c1caed23ffef52a1563f357f7c4ad74a5/Cover.jpg" data-mid="244903986" border="0"  src="https://freight.cargo.site/w/1000/i/138e154159b9748e018c19867e92f71c1caed23ffef52a1563f357f7c4ad74a5/Cover.jpg" /&#62;


&#60;img width="1278" height="792" width_o="1278" height_o="792" data-src="https://freight.cargo.site/t/original/i/012c5e53585d00cc656d3421e5e1e93124c5f0b44b38d472fb00775225c64eaf/Spread01_WithText.jpg" data-mid="244903839" border="0"  src="https://freight.cargo.site/w/1000/i/012c5e53585d00cc656d3421e5e1e93124c5f0b44b38d472fb00775225c64eaf/Spread01_WithText.jpg" /&#62;
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</description>
		
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	<item>
		<title>Gilder Center</title>
				
		<link>https://mollymagnell.com/Gilder-Center</link>

		<pubDate>Tue, 26 Dec 2023 16:59:28 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/Gilder-Center</guid>

		<description>Gilder Center - American Museum of Natural History
Client: American Museum of Natural History &#124; Art Director: Catharine Weese

From 2020-2021, I worked on the early designs of the Gilder Center’s Insectarium, Vivarium, and Collections Core. This included things like early placements for images and content, typography studies, infographics, photo research, and 3D designs.
Fellow designers Nicole Fox, Rayna Weingord, Michael Prisco, Eleanor Kung, and Ron Demetrio of the Exhibitions Department also worked on the project. The Gilder Center opened May 2023.
Password protected in-depth case study ︎︎︎



&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9ecccd0b4965ac645406845194cf2e175d67e8624903723dbc27958cfdb8bc8a/5_Susan_and_Peter_J_Solomon_Family_Insectarium_3622_AK-2048x1536.jpg" data-mid="200161015" border="0"  src="https://freight.cargo.site/w/1000/i/9ecccd0b4965ac645406845194cf2e175d67e8624903723dbc27958cfdb8bc8a/5_Susan_and_Peter_J_Solomon_Family_Insectarium_3622_AK-2048x1536.jpg" /&#62;

&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/b1ce1d7af5de4da8585adc044169979396e2a75fb134fc3893cd0f91ba5830d4/10Gilder-highlights-ptjm-superJumbo-copy.jpg" data-mid="200167155" border="0"  src="https://freight.cargo.site/w/1000/i/b1ce1d7af5de4da8585adc044169979396e2a75fb134fc3893cd0f91ba5830d4/10Gilder-highlights-ptjm-superJumbo-copy.jpg" /&#62;
&#60;img width="765" height="574" width_o="765" height_o="574" data-src="https://freight.cargo.site/t/original/i/1c03fdd77e288fdebb483f01eec811fefbae7e8222e1009c15aa680e98019984/insectarium-display-guest-1400-1050_wide_1020.jpg" data-mid="200161016" border="0"  src="https://freight.cargo.site/w/765/i/1c03fdd77e288fdebb483f01eec811fefbae7e8222e1009c15aa680e98019984/insectarium-display-guest-1400-1050_wide_1020.jpg" /&#62;
&#60;img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/86bef9f6380530514521d83b12b1ac8eef22532f13725434a087649c902efd2e/IMG_0228-2-Large-768x1024.jpg" data-mid="200167150" border="0"  src="https://freight.cargo.site/w/768/i/86bef9f6380530514521d83b12b1ac8eef22532f13725434a087649c902efd2e/IMG_0228-2-Large-768x1024.jpg" /&#62;
&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/3bd94d8df2acca6f9b2a9003d55580a99387b5203cbad48eb31414922af1ed8e/30gilder-center-kimmelman-02-bmqz-superJumbo.jpg" data-mid="200167153" border="0"  src="https://freight.cargo.site/w/1000/i/3bd94d8df2acca6f9b2a9003d55580a99387b5203cbad48eb31414922af1ed8e/30gilder-center-kimmelman-02-bmqz-superJumbo.jpg" /&#62;
&#60;img width="1639" height="2048" width_o="1639" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3b52464f8360c391047001e018e49cfaf37f261ebd5b860826e092b656c1aa5e/10Gilder-highlights-ctfb-superJumbo-copy.jpg" data-mid="200167151" border="0"  src="https://freight.cargo.site/w/1000/i/3b52464f8360c391047001e018e49cfaf37f261ebd5b860826e092b656c1aa5e/10Gilder-highlights-ctfb-superJumbo-copy.jpg" /&#62;
&#60;img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/26f98d896459d05e783870ad0594f417840705b384755df74e951251edccc90c/IMG_0634-2-Large-768x1024.jpg" data-mid="200167157" border="0"  src="https://freight.cargo.site/w/768/i/26f98d896459d05e783870ad0594f417840705b384755df74e951251edccc90c/IMG_0634-2-Large-768x1024.jpg" /&#62;
</description>
		
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	<item>
		<title>Comfort Nesting</title>
				
		<link>https://mollymagnell.com/Comfort-Nesting</link>

		<pubDate>Fri, 08 Apr 2022 16:04:52 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/Comfort-Nesting</guid>

		<description>Comfort nesting
Client: NPR &#124; Art Director: LA Johnson

	WFH culture has led to people curating their spaces to be as cozy as possible.


&#60;img width="768" height="480" width_o="768" height_o="480" data-src="https://freight.cargo.site/t/original/i/973c2ee83d139ca91ae3b6df59f229e462cac904294653b4c3acbbffc8968340/Nesting_NPR_web.jpg" data-mid="139104532" border="0"  src="https://freight.cargo.site/w/768/i/973c2ee83d139ca91ae3b6df59f229e462cac904294653b4c3acbbffc8968340/Nesting_NPR_web.jpg" /&#62;&#60;img width="1262" height="1651" width_o="1262" height_o="1651" data-src="https://freight.cargo.site/t/original/i/320a3472947429b32cc085c3f557950367e66b7a7f07d6a051b32c07590123cb/ComfortNest_mockup.jpg" data-mid="139104533" border="0"  src="https://freight.cargo.site/w/1000/i/320a3472947429b32cc085c3f557950367e66b7a7f07d6a051b32c07590123cb/ComfortNest_mockup.jpg" /&#62;</description>
		
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	<item>
		<title>Women On A Mission</title>
				
		<link>https://mollymagnell.com/Women-On-A-Mission</link>

		<pubDate>Mon, 16 Feb 2026 23:40:32 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/Women-On-A-Mission</guid>

		<description>Women On A Mission
Client: Charlesbridge, Penguin Random House &#124; Author: Suzanne Slade












Women On A Mission: The Remarkable Heroes Who Put Men on the Moon spotlights 12 women who made the Apollo 11 mission possible. The book introduces readers to some of the unsung heroes who developed everything from rocket flight trajectories to the astronauts’ space suits to the cameras that broadcast the event back on Earth. Despite sexism and racism, these “hidden figures” persisted, contributing to the space program and paving the way for future women engineers and astronauts.
Order and support your local bookstore&#38;nbsp;︎︎︎&#60;img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/ee50e1aa1a1c0c62e09f5b4dfe71e6b953c9256bbad89ec8202fd601b52285e9/cover_WithText.jpg" data-mid="244903030" border="0"  src="https://freight.cargo.site/w/1000/i/ee50e1aa1a1c0c62e09f5b4dfe71e6b953c9256bbad89ec8202fd601b52285e9/cover_WithText.jpg" /&#62;&#60;img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/278d1c019790ed1f3426062b472c87780c515c8795ebc4502367755211ff6e83/KatherineJohnsonSpread.jpg" data-mid="244903041" border="0"  src="https://freight.cargo.site/w/1000/i/278d1c019790ed1f3426062b472c87780c515c8795ebc4502367755211ff6e83/KatherineJohnsonSpread.jpg" /&#62;&#60;img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/20a2a0c647e414c8c6978e5e7eaa30a67a240878eb2b55dbf45e3b289646e3c6/PhyllisGaylardSpread.jpg" data-mid="244903042" border="0"  src="https://freight.cargo.site/w/1000/i/20a2a0c647e414c8c6978e5e7eaa30a67a240878eb2b55dbf45e3b289646e3c6/PhyllisGaylardSpread.jpg" /&#62;&#60;img width="1458" height="738" width_o="1458" height_o="738" data-src="https://freight.cargo.site/t/original/i/dab361941b29e3f6274fc1682a0c5cc6eee5de45dc4553603124e0031a94ec26/p12-13.jpg" data-mid="244903071" border="0"  src="https://freight.cargo.site/w/1000/i/dab361941b29e3f6274fc1682a0c5cc6eee5de45dc4553603124e0031a94ec26/p12-13.jpg" /&#62;&#60;img width="1458" height="738" width_o="1458" height_o="738" data-src="https://freight.cargo.site/t/original/i/f4a70552e2b8fdb3edf4b174dd497bf0a008cfc2dd30f70b1202b980b086f974/p18-19.jpg" data-mid="244903163" border="0"  src="https://freight.cargo.site/w/1000/i/f4a70552e2b8fdb3edf4b174dd497bf0a008cfc2dd30f70b1202b980b086f974/p18-19.jpg" /&#62;</description>
		
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	<item>
		<title>Honey Hill Farm Rebrand</title>
				
		<link>https://mollymagnell.com/Honey-Hill-Farm-Rebrand</link>

		<pubDate>Fri, 08 Apr 2022 16:05:18 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/Honey-Hill-Farm-Rebrand</guid>

		<description>Honey Hill Farm Rebrand
Client: Honey Hill Farm

These are some studies for a re-brand of a company formerly known as Joan’s A Keeper. These explorations started with a candle and began to exapnd to the rest of the line of home and health goods.



&#60;img width="2856" height="1968" width_o="2856" height_o="1968" data-src="https://freight.cargo.site/t/original/i/3eec8208f4999675c44f464f43522beaa7856895f06644f76ed53c8e5fd80c58/Screen-Shot-2022-07-10-at-4.23.09-PM.png" data-mid="147534227" border="0"  src="https://freight.cargo.site/w/1000/i/3eec8208f4999675c44f464f43522beaa7856895f06644f76ed53c8e5fd80c58/Screen-Shot-2022-07-10-at-4.23.09-PM.png" /&#62;
&#60;img width="1125" height="1500" width_o="1125" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7fe224c7413cc8eba38faba8b7f96815d2800546820a6941cd7830b7ac931d86/Honey-Hill-Farm-Display_2_Web.png" data-mid="147534420" border="0"  src="https://freight.cargo.site/w/1000/i/7fe224c7413cc8eba38faba8b7f96815d2800546820a6941cd7830b7ac931d86/Honey-Hill-Farm-Display_2_Web.png" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a1af7612a1c39c307ea75b9d3b3461719cd02de41b6a6b278cc26fab6b0cffa3/Honey-Hill-Farm-Display_Pic-1.jpeg" data-mid="147534417" border="0"  src="https://freight.cargo.site/w/1000/i/a1af7612a1c39c307ea75b9d3b3461719cd02de41b6a6b278cc26fab6b0cffa3/Honey-Hill-Farm-Display_Pic-1.jpeg" /&#62;

Research &#38;amp; Design Directions
&#60;img width="1103" height="620" width_o="1103" height_o="620" data-src="https://freight.cargo.site/t/original/i/f7f2694866b537c3a7b34dfa847f78cb3a01e5e3aa56693f6046eb246e69fb63/Screen-Shot-2021-06-07-at-3.32.41-PM.png" data-mid="139104730" border="0"  src="https://freight.cargo.site/w/1000/i/f7f2694866b537c3a7b34dfa847f78cb3a01e5e3aa56693f6046eb246e69fb63/Screen-Shot-2021-06-07-at-3.32.41-PM.png" /&#62;&#60;img width="1099" height="619" width_o="1099" height_o="619" data-src="https://freight.cargo.site/t/original/i/acc6fa8ec0c6a584b5892479e14567b3621d54c90cd27e27de7da129e98c6724/Screen-Shot-2021-06-07-at-3.32.49-PM.png" data-mid="139104731" border="0"  src="https://freight.cargo.site/w/1000/i/acc6fa8ec0c6a584b5892479e14567b3621d54c90cd27e27de7da129e98c6724/Screen-Shot-2021-06-07-at-3.32.49-PM.png" /&#62;
&#60;img width="1099" height="621" width_o="1099" height_o="621" data-src="https://freight.cargo.site/t/original/i/4a0b1a06a31d1c98a53280aa6a8fd41e59370e48d4d8c5979203bb30add467dc/Screen-Shot-2021-06-07-at-3.32.57-PM.png" data-mid="139104732" border="0"  src="https://freight.cargo.site/w/1000/i/4a0b1a06a31d1c98a53280aa6a8fd41e59370e48d4d8c5979203bb30add467dc/Screen-Shot-2021-06-07-at-3.32.57-PM.png" /&#62;

Initial Explorations

&#60;img width="3517" height="2854" width_o="3517" height_o="2854" data-src="https://freight.cargo.site/t/original/i/f954ee4520feac745a528d71cd59d4dc41119953638ae6f57a1d7273fa3b5a3e/PXL_20210417_034443430.jpg" data-mid="139104745" border="0"  src="https://freight.cargo.site/w/1000/i/f954ee4520feac745a528d71cd59d4dc41119953638ae6f57a1d7273fa3b5a3e/PXL_20210417_034443430.jpg" /&#62;
&#60;img width="2263" height="3676" width_o="2263" height_o="3676" data-src="https://freight.cargo.site/t/original/i/ee0050c06a03d00fd62b27e0487c43112a02860a529a7bee67f102070a73153a/PXL_20210417_034436704.jpg" data-mid="139104744" border="0"  src="https://freight.cargo.site/w/1000/i/ee0050c06a03d00fd62b27e0487c43112a02860a529a7bee67f102070a73153a/PXL_20210417_034436704.jpg" /&#62;

Sketches exploring the possibility of Honey Hill Farms as a physical and friendly place

&#60;img width="1099" height="619" width_o="1099" height_o="619" data-src="https://freight.cargo.site/t/original/i/37f22cba5486ec21dcee33cdb5b3101519ae1bc16f6496f856316a915dae3fb1/Screen-Shot-2021-06-07-at-3.33.12-PM.png" data-mid="139104733" border="0"  src="https://freight.cargo.site/w/1000/i/37f22cba5486ec21dcee33cdb5b3101519ae1bc16f6496f856316a915dae3fb1/Screen-Shot-2021-06-07-at-3.33.12-PM.png" /&#62;


&#60;img width="2018" height="2168" width_o="2018" height_o="2168" data-src="https://freight.cargo.site/t/original/i/ef44158dd56c5554365b9b7fab5fbbf13dfb8a9e5fb30dfd943135c6db1f449b/summerfruit3.jpg" data-mid="139104728" border="0"  src="https://freight.cargo.site/w/1000/i/ef44158dd56c5554365b9b7fab5fbbf13dfb8a9e5fb30dfd943135c6db1f449b/summerfruit3.jpg" /&#62;
&#60;img width="2018" height="2168" width_o="2018" height_o="2168" data-src="https://freight.cargo.site/t/original/i/dd62afd81a0f52dcfe620cbae45903362a3df5fd90f48800b074860f5f4c48f5/summerfruit1.jpg" data-mid="139104726" border="0"  src="https://freight.cargo.site/w/1000/i/dd62afd81a0f52dcfe620cbae45903362a3df5fd90f48800b074860f5f4c48f5/summerfruit1.jpg" /&#62;
&#60;img width="2018" height="2168" width_o="2018" height_o="2168" data-src="https://freight.cargo.site/t/original/i/5fb1ae27442367427a46f63b1f2ee721ae6784f57297b41aa96364cf4cdc9dd7/summerfruit4.jpg" data-mid="139104729" border="0"  src="https://freight.cargo.site/w/1000/i/5fb1ae27442367427a46f63b1f2ee721ae6784f57297b41aa96364cf4cdc9dd7/summerfruit4.jpg" /&#62;
&#60;img width="2018" height="2168" width_o="2018" height_o="2168" data-src="https://freight.cargo.site/t/original/i/12df91007de94a2b8b99645ca5fe2805c32251bb5d5bfca4b7c93979dd7654ea/summerfruit2.jpg" data-mid="139104727" border="0"  src="https://freight.cargo.site/w/1000/i/12df91007de94a2b8b99645ca5fe2805c32251bb5d5bfca4b7c93979dd7654ea/summerfruit2.jpg" /&#62;

Second round of studies
Having settled on an amber vessel and paper label approach, I played with different label versions that “broke” the mold of traditional candle packaging. I especially looked at different production methods like diecuts to explore ways to transform a simple material like paper.

&#60;img width="2654" height="2654" width_o="2654" height_o="2654" data-src="https://freight.cargo.site/t/original/i/eb64197e0090246be2e8bd0778932128aff07ea89caf56390ada03d5dad8ad82/lacce.jpg" data-mid="139104737" border="0"  src="https://freight.cargo.site/w/1000/i/eb64197e0090246be2e8bd0778932128aff07ea89caf56390ada03d5dad8ad82/lacce.jpg" /&#62;
&#60;img width="2654" height="2654" width_o="2654" height_o="2654" data-src="https://freight.cargo.site/t/original/i/be3098735022750746f496d0ac6f1bb1be7de888a9c99c78b72895022f36e5af/waves.jpg" data-mid="139104740" border="0"  src="https://freight.cargo.site/w/1000/i/be3098735022750746f496d0ac6f1bb1be7de888a9c99c78b72895022f36e5af/waves.jpg" /&#62;
&#60;img width="2654" height="2654" width_o="2654" height_o="2654" data-src="https://freight.cargo.site/t/original/i/d04a8c0dda6627708a8b65f0d8a45d57638dee1808dad50553ce1df418ce08a1/dots.jpg" data-mid="139104741" border="0"  src="https://freight.cargo.site/w/1000/i/d04a8c0dda6627708a8b65f0d8a45d57638dee1808dad50553ce1df418ce08a1/dots.jpg" /&#62;
&#60;img width="2654" height="2654" width_o="2654" height_o="2654" data-src="https://freight.cargo.site/t/original/i/47153891e6820e927ed2cd3417dae8795c06d99f41d574c53624eba99592fbdb/field.jpg" data-mid="139104735" border="0"  src="https://freight.cargo.site/w/1000/i/47153891e6820e927ed2cd3417dae8795c06d99f41d574c53624eba99592fbdb/field.jpg" /&#62;
&#60;img width="2654" height="2654" width_o="2654" height_o="2654" data-src="https://freight.cargo.site/t/original/i/07416c4b857c7a0e5c15ee6c72281dd4a1098ce1233a5c7745b48a9d08d80110/pattern.jpg" data-mid="139104738" border="0"  src="https://freight.cargo.site/w/1000/i/07416c4b857c7a0e5c15ee6c72281dd4a1098ce1233a5c7745b48a9d08d80110/pattern.jpg" /&#62;
&#60;img width="2654" height="2654" width_o="2654" height_o="2654" data-src="https://freight.cargo.site/t/original/i/8608846997719cc5c93cba4bdcb01c9ca0013aae5aec7acb008751dc85a43d9c/pattern2.jpg" data-mid="139104739" border="0"  src="https://freight.cargo.site/w/1000/i/8608846997719cc5c93cba4bdcb01c9ca0013aae5aec7acb008751dc85a43d9c/pattern2.jpg" /&#62;

&#60;img width="2887" height="777" width_o="2887" height_o="777" data-src="https://freight.cargo.site/t/original/i/2183ecbf1f4ac0848f29afe1b2a9951d96810f01fadce7cb6485a7f107745356/HHF_cricut_patternfoil-06.png" data-mid="139104752" border="0"  src="https://freight.cargo.site/w/1000/i/2183ecbf1f4ac0848f29afe1b2a9951d96810f01fadce7cb6485a7f107745356/HHF_cricut_patternfoil-06.png" /&#62;
&#60;img width="727" height="799" width_o="727" height_o="799" data-src="https://freight.cargo.site/t/original/i/3ff52d98262ecea4966709d012ddddf6a03ef21b154b19b1c1d9b70c7a5cf43d/Screen-Shot-2021-06-07-at-3.52.03-PM.png" data-mid="139104748" border="0"  src="https://freight.cargo.site/w/727/i/3ff52d98262ecea4966709d012ddddf6a03ef21b154b19b1c1d9b70c7a5cf43d/Screen-Shot-2021-06-07-at-3.52.03-PM.png" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/3e6462c64828733e12d0b5a2415a06f06110a820eadd71c049caaabc78b392a1/PXL_20210505_024404982.jpg" data-mid="139104742" border="0"  src="https://freight.cargo.site/w/1000/i/3e6462c64828733e12d0b5a2415a06f06110a820eadd71c049caaabc78b392a1/PXL_20210505_024404982.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/51e79c44381eab502aa8d472b25fc77dd4b4c5b980f6252771764897337a6022/PXL_20210505_162541738.jpg" data-mid="139104743" border="0"  src="https://freight.cargo.site/w/1000/i/51e79c44381eab502aa8d472b25fc77dd4b4c5b980f6252771764897337a6022/PXL_20210505_162541738.jpg" /&#62;
&#60;img width="2952" height="2781" width_o="2952" height_o="2781" data-src="https://freight.cargo.site/t/original/i/2b07cbe692d3d67279d863655c2e382d520780ef02b2ac7927118ddc70809967/PXL_20210505_050847323.jpg" data-mid="139104751" border="0"  src="https://freight.cargo.site/w/1000/i/2b07cbe692d3d67279d863655c2e382d520780ef02b2ac7927118ddc70809967/PXL_20210505_050847323.jpg" /&#62;
&#60;img width="983" height="548" width_o="983" height_o="548" data-src="https://freight.cargo.site/t/original/i/29e10ed91f9ce70262fd89350f4bbdc55f1456db177c121909958cb0a5ed4742/Screen-Shot-2021-06-07-at-3.43.45-PM.png" data-mid="139104746" border="0"  src="https://freight.cargo.site/w/983/i/29e10ed91f9ce70262fd89350f4bbdc55f1456db177c121909958cb0a5ed4742/Screen-Shot-2021-06-07-at-3.43.45-PM.png" /&#62;

I also made some proof-of-concept tests using my Cricut machine and supplies from the craft store to experiment with some designs.

Ultimately, the client favored a re-hash of this maximalist approach from the initial study.


&#60;img width="2654" height="2654" width_o="2654" height_o="2654" data-src="https://freight.cargo.site/t/original/i/065a0f2b015b5fcb5084de9d51e4afe2dcde1e16f39c65e3b207f666ae8d0d11/kraftsticker.jpg" data-mid="139104736" border="0"  src="https://freight.cargo.site/w/1000/i/065a0f2b015b5fcb5084de9d51e4afe2dcde1e16f39c65e3b207f666ae8d0d11/kraftsticker.jpg" /&#62;
&#60;img width="2654" height="2654" width_o="2654" height_o="2654" data-src="https://freight.cargo.site/t/original/i/e7b4ee1d1d99d1fc74869fee7be1dc47c88ddffb709165ee3039c89f97510a6e/clearsticker-copy.jpg" data-mid="139104734" border="0"  src="https://freight.cargo.site/w/1000/i/e7b4ee1d1d99d1fc74869fee7be1dc47c88ddffb709165ee3039c89f97510a6e/clearsticker-copy.jpg" /&#62;


II. Brand Expansion
A. Intro

HHF requested an expansion on the maximalist approach. Under tight budget and time constraints, the challenge became creating a modular system for three different scents across a line of 10+ products. At the commencement of the project, neither the scents, templates, nor printing methods had been decided. I advised on a strategy for design, implementation, and worked with several vendors to customize solutions.&#38;nbsp;
&#60;img width="1102" height="1216" width_o="1102" height_o="1216" data-src="https://freight.cargo.site/t/original/i/cdeb465b782fe35306f6104c60c203733e1bfb97a17d5b0fb8eafcf148137ed7/Delight.png" data-mid="147480536" border="0"  src="https://freight.cargo.site/w/1000/i/cdeb465b782fe35306f6104c60c203733e1bfb97a17d5b0fb8eafcf148137ed7/Delight.png" /&#62;
Delight, one of the named farm animals
B. Production Strategy

Most of the products required sticker labels for cost efficiency. The client requested labels that would match compliment the color of amber bottles but have distinguished pop-y colors like the prototype. I chose three different shades of brown to help differentiate similar products from one another, such as shampoos from conditioners.

&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5684b4a9ed66b06942ada52a499938318163d533488f73f854dccc14edcbb0ff/Pantone-Connect-Palette-1.png" data-mid="147479920" border="0"  src="https://freight.cargo.site/w/1000/i/5684b4a9ed66b06942ada52a499938318163d533488f73f854dccc14edcbb0ff/Pantone-Connect-Palette-1.png" /&#62;

To achieve the bright colors the client wanted, the print vendor and I discussed a strategy in favor of custom inks over CMYK printing’s limited color gamut. this led us to flexographic printing, which requires pre-made plates akin to letterpress plates. With a limited budget, I developed a system where repeated verbiage across different scents could be confined to one plate. The elements of each product that were tied to a scent (name, image, scent notes, bar code, etc.) existed on their own plates.&#38;nbsp;




&#60;img width="2406" height="946" width_o="2406" height_o="946" data-src="https://freight.cargo.site/t/original/i/06a72182ffe824d24950a5cee32a935af1265a68355d47ad535b13e64ab0b4c5/LogoWork4-08.jpg" data-mid="147479240" border="0"  src="https://freight.cargo.site/w/1000/i/06a72182ffe824d24950a5cee32a935af1265a68355d47ad535b13e64ab0b4c5/LogoWork4-08.jpg" /&#62;
&#60;img width="2000" height="786" width_o="2000" height_o="786" data-src="https://freight.cargo.site/t/original/i/75a21d3bffe81e67b5093912cfb6ddd3df941e49b811505db59107d2901232bb/CitrusGrove_BodyWash.png" data-mid="147481265" border="0"  src="https://freight.cargo.site/w/1000/i/75a21d3bffe81e67b5093912cfb6ddd3df941e49b811505db59107d2901232bb/CitrusGrove_BodyWash.png" /&#62;
&#60;img width="2000" height="786" width_o="2000" height_o="786" data-src="https://freight.cargo.site/t/original/i/d1abccd2519ad80cd2705a2024dd34a8710b93492e5f9ffd0da5ee1354b01359/SplitCedar_BodyWash.png" data-mid="147481266" border="0"  src="https://freight.cargo.site/w/1000/i/d1abccd2519ad80cd2705a2024dd34a8710b93492e5f9ffd0da5ee1354b01359/SplitCedar_BodyWash.png" /&#62;

	

Test run of differing images and scents across the same product

The pre-set text meant that I needed variable typefaces that could squeeze or expand into these info boxes. OH NO Type Co.’s Compadre Variable gave me the freedom I needed to include all the product specs.&#38;nbsp;
I used Clean Rain as the primary scent for developing different design strategies.&#60;img width="825" height="785" width_o="825" height_o="785" data-src="https://freight.cargo.site/t/original/i/62f3c40a5730a88c1a87746bdff4d8a1c549f31eb07a295ea1394e536288f061/4oz-tube.png" data-mid="147483648" border="0"  src="https://freight.cargo.site/w/825/i/62f3c40a5730a88c1a87746bdff4d8a1c549f31eb07a295ea1394e536288f061/4oz-tube.png" /&#62;&#60;img width="1153" height="1701" width_o="1153" height_o="1701" data-src="https://freight.cargo.site/t/original/i/070dd44c110594a6976df551474bb1d2072a8c409b852b53e5160f0c668f1af9/Bath-Salts_3PC_R_241OH_83ID_47C_188B_45L-1.jpg" data-mid="147483651" border="0"  src="https://freight.cargo.site/w/1000/i/070dd44c110594a6976df551474bb1d2072a8c409b852b53e5160f0c668f1af9/Bath-Salts_3PC_R_241OH_83ID_47C_188B_45L-1.jpg" /&#62;

C. Illustrations

Imagery was one of the toughest challenges to accomodate on a budget. I came up with the idea of pulling royalty-free ink illustrations from Dover book libraries. I combed the nature specimen books for specific ingredients, animals, and wildflowers to bring Honey Hill Farm to life. However, there were clear style and resolution differences between images.&#38;nbsp;
&#38;nbsp;
&#60;img width="1447" height="1291" width_o="1447" height_o="1291" data-src="https://freight.cargo.site/t/original/i/7d0c02810940e38927e170b83f02cdb779adc607b9c21003abd71e8b7418d680/CottonLavender-copy.png" data-mid="147482250" border="0"  src="https://freight.cargo.site/w/1000/i/7d0c02810940e38927e170b83f02cdb779adc607b9c21003abd71e8b7418d680/CottonLavender-copy.png" /&#62;
&#60;img width="3111" height="3672" width_o="3111" height_o="3672" data-src="https://freight.cargo.site/t/original/i/84c499f6e331c6741323ac5ea41df267f53fa7f9ef20a0ff2ad59e141924f9df/honeysuckle.png" data-mid="147482257" border="0"  src="https://freight.cargo.site/w/1000/i/84c499f6e331c6741323ac5ea41df267f53fa7f9ef20a0ff2ad59e141924f9df/honeysuckle.png" /&#62;

Two different flowers from the same book drawn in two different styles.

Solving this issue and unifying the style meant hours of tracing and adding or deleting details to create a consistent voice. &#38;nbsp;

&#60;img width="1000" height="939" width_o="1000" height_o="939" data-src="https://freight.cargo.site/t/original/i/36e1c31c4fad191fae0a393dcd9d45e35e8814078fe1345d7f9886810ecf754f/wilflowerpattern_traced_web.png" data-mid="147482012" border="0"  src="https://freight.cargo.site/w/1000/i/36e1c31c4fad191fae0a393dcd9d45e35e8814078fe1345d7f9886810ecf754f/wilflowerpattern_traced_web.png" /&#62;This seamless pattern was constructed from a variety of scans and traced at the needed 600 DPI as required by one of the vendors
Not everything could be found in the books which required custom illustrations of certain ingredients and products.
&#60;img width="2953" height="2148" width_o="2953" height_o="2148" data-src="https://freight.cargo.site/t/original/i/4ad16e581ed101a007f979ffaefc49d29d4ec8c8f3141ec9c24a97342711fcd7/SplitCedar.png" data-mid="147482818" border="0"  src="https://freight.cargo.site/w/1000/i/4ad16e581ed101a007f979ffaefc49d29d4ec8c8f3141ec9c24a97342711fcd7/SplitCedar.png" /&#62;
&#60;img width="2918" height="2251" width_o="2918" height_o="2251" data-src="https://freight.cargo.site/t/original/i/08b9b08fa1438e3c93a8b29f4b2c74a924c47b1722413f96b7f3f8e6548ed081/showersteamers3-copy.png" data-mid="147482808" border="0"  src="https://freight.cargo.site/w/1000/i/08b9b08fa1438e3c93a8b29f4b2c74a924c47b1722413f96b7f3f8e6548ed081/showersteamers3-copy.png" /&#62;
&#60;img width="1181" height="737" width_o="1181" height_o="737" data-src="https://freight.cargo.site/t/original/i/45341c1b7c85c1a7082f6539ec5d5f53ddbc2eed36cc0eec9a82b957b5d89c3b/cleanrain_arrangement-copy.png" data-mid="147482933" border="0"  src="https://freight.cargo.site/w/1000/i/45341c1b7c85c1a7082f6539ec5d5f53ddbc2eed36cc0eec9a82b957b5d89c3b/cleanrain_arrangement-copy.png" /&#62;
&#60;img width="1135" height="1135" width_o="1135" height_o="1135" data-src="https://freight.cargo.site/t/original/i/9dc0465b1e8660731c6163d61474604e1b23c757cfde5296af77817be7c9e10c/bthsalts_test3.png" data-mid="147482821" border="0"  src="https://freight.cargo.site/w/1000/i/9dc0465b1e8660731c6163d61474604e1b23c757cfde5296af77817be7c9e10c/bthsalts_test3.png" /&#62;
&#60;img width="1623" height="1200" width_o="1623" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2e91330d849953f3b816335d3df8dfd6463879b826d3007576c85ce452ea09be/bathsalt.png" data-mid="147482820" border="0"  src="https://freight.cargo.site/w/1000/i/2e91330d849953f3b816335d3df8dfd6463879b826d3007576c85ce452ea09be/bathsalt.png" /&#62;
&#60;img width="1102" height="1216" width_o="1102" height_o="1216" data-src="https://freight.cargo.site/t/original/i/cdeb465b782fe35306f6104c60c203733e1bfb97a17d5b0fb8eafcf148137ed7/Delight.png" data-mid="147480536" border="0"  src="https://freight.cargo.site/w/1000/i/cdeb465b782fe35306f6104c60c203733e1bfb97a17d5b0fb8eafcf148137ed7/Delight.png" /&#62;

Drawings I created drawing from life and photos of different arrangements of ingredients and product mockups


&#60;img width="1078" height="784" width_o="1078" height_o="784" data-src="https://freight.cargo.site/t/original/i/770db1a2516c0b51d69715d5859d73d21d7a4e6bbc09c53faadcca2b5a2cac00/cleanrain_test7-copy.png" data-mid="147482941" border="0"  src="https://freight.cargo.site/w/1000/i/770db1a2516c0b51d69715d5859d73d21d7a4e6bbc09c53faadcca2b5a2cac00/cleanrain_test7-copy.png" /&#62;
&#60;img width="1662" height="1209" width_o="1662" height_o="1209" data-src="https://freight.cargo.site/t/original/i/ad4ea69b679554e691182dd4a3a344d59b2963e8c25410950c90b1fb5ad31a81/cleanrain_test6.png" data-mid="147482939" border="0"  src="https://freight.cargo.site/w/1000/i/ad4ea69b679554e691182dd4a3a344d59b2963e8c25410950c90b1fb5ad31a81/cleanrain_test6.png" /&#62;
&#60;img width="1078" height="784" width_o="1078" height_o="784" data-src="https://freight.cargo.site/t/original/i/0993ba16d8768287587ccfe3f5d6f88b56a0e1f10a5b0a1c7e494be046cd7c74/cleanrain_test8.png" data-mid="147482942" border="0"  src="https://freight.cargo.site/w/1000/i/0993ba16d8768287587ccfe3f5d6f88b56a0e1f10a5b0a1c7e494be046cd7c74/cleanrain_test8.png" /&#62;
Development of a ripe bergamot with “clean rain” droplets&#38;nbsp;

D. Conclusion
In the end, I needed to step back from the project due to unagreed changes in the scope. I developed the system and strategies for the rest of the line before I handed off the files to another designer.</description>
		
	</item>
		
		
	<item>
		<title>23andMe Pitch Studies</title>
				
		<link>https://mollymagnell.com/23andMe-Pitch-Studies</link>

		<pubDate>Mon, 01 Aug 2022 16:17:08 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/23andMe-Pitch-Studies</guid>

		<description>23andme pitch studies
Client: 23andMe &#124;&#38;nbsp;Creative Director: Guy Featherstone, 72andSunny
This is a compendium of different design approaches I developed with my team (CD: Guy Featherstone, Designers: Ryan Hoelting, Tanner Stevenett, and Motion Designer: Marco Rosella) for a rebrand of 23andMe. The project was a combination of developing more engaging inforgraphics and developing ideas for consumers to wear their identity.




Original assets and palette:

&#60;img width="666" height="206" width_o="666" height_o="206" data-src="https://freight.cargo.site/t/original/i/19c2eafcf9ceae15cc18170fc5c4f13db5210978046c676924d35fc76e9b87f0/chromomap-100.jpg" data-mid="149350853" border="0" alt="Original branding for the chromosomes" data-caption="Original branding for the chromosomes" src="https://freight.cargo.site/w/666/i/19c2eafcf9ceae15cc18170fc5c4f13db5210978046c676924d35fc76e9b87f0/chromomap-100.jpg" /&#62;


&#60;img width="864" height="1128" width_o="864" height_o="1128" data-src="https://freight.cargo.site/t/original/i/4135e35c49b7a9a872846485f2b9e1503b0089f8d1c4e229b5b4ab28f8af454b/Screen-Shot-2022-08-01-at-3.56.48-PM.png" data-mid="149350858" border="0" alt="Color palette and patterns extracted by Ryan" data-caption="Color palette and patterns extracted by Ryan" src="https://freight.cargo.site/w/864/i/4135e35c49b7a9a872846485f2b9e1503b0089f8d1c4e229b5b4ab28f8af454b/Screen-Shot-2022-08-01-at-3.56.48-PM.png" /&#62;


New Infographics
Studies on different ways to break down ethnicity. These were based on the results of the account manager, Mallory.


&#60;img width="2481" height="3508" width_o="2481" height_o="3508" data-src="https://freight.cargo.site/t/original/i/457f59aba4ea8f6489102a08e9d443a4314590582bf06c9493b143fa84e6dfa2/animationboards-07.png" data-mid="149358860" border="0"  src="https://freight.cargo.site/w/1000/i/457f59aba4ea8f6489102a08e9d443a4314590582bf06c9493b143fa84e6dfa2/animationboards-07.png" /&#62;
&#60;img width="2481" height="3509" width_o="2481" height_o="3509" data-src="https://freight.cargo.site/t/original/i/b3c3d5abb7d460b94a6febedfc8410ce91f9b25135cdfdc4503406b77d45eb9b/animationboards-08.png" data-mid="149358862" border="0"  src="https://freight.cargo.site/w/1000/i/b3c3d5abb7d460b94a6febedfc8410ce91f9b25135cdfdc4503406b77d45eb9b/animationboards-08.png" /&#62;
&#60;img width="2481" height="3509" width_o="2481" height_o="3509" data-src="https://freight.cargo.site/t/original/i/aa7dd8e5f707b5a57046b197519f8ff5baa83f541859ec0afce8f1787d966de8/animationboards-09.png" data-mid="149358864" border="0"  src="https://freight.cargo.site/w/1000/i/aa7dd8e5f707b5a57046b197519f8ff5baa83f541859ec0afce8f1787d966de8/animationboards-09.png" /&#62;
&#60;img width="4801" height="2701" width_o="4801" height_o="2701" data-src="https://freight.cargo.site/t/original/i/ea51ee8cef5ec74d9db848c358d6365e5f82291b9a35cad624a39722896e7738/animationboards-13.png" data-mid="149358868" border="0" alt="Many of these studies focused on creating a personalized flag--one that encapsulates the entirety of one's ethnicity." data-caption="Many of these studies focused on creating a personalized flag--one that encapsulates the entirety of one's ethnicity." src="https://freight.cargo.site/w/1000/i/ea51ee8cef5ec74d9db848c358d6365e5f82291b9a35cad624a39722896e7738/animationboards-13.png" /&#62;
&#60;img width="4801" height="2701" width_o="4801" height_o="2701" data-src="https://freight.cargo.site/t/original/i/d29d1e56d360b61f8e426668c0c9f3c81960c77488a1a3d9bce172c05df61db8/animationboards-14.png" data-mid="149358871" border="0"  src="https://freight.cargo.site/w/1000/i/d29d1e56d360b61f8e426668c0c9f3c81960c77488a1a3d9bce172c05df61db8/animationboards-14.png" /&#62;
&#60;img width="550" height="554" width_o="550" height_o="554" data-src="https://freight.cargo.site/t/original/i/111a95e69067de9a298b52e742bfa50526cb4b6464094b58120931bff402bbe1/Artboard-11-copy-12-100.jpg" data-mid="149364451" border="0"  src="https://freight.cargo.site/w/550/i/111a95e69067de9a298b52e742bfa50526cb4b6464094b58120931bff402bbe1/Artboard-11-copy-12-100.jpg" /&#62;
&#60;img width="4801" height="2701" width_o="4801" height_o="2701" data-src="https://freight.cargo.site/t/original/i/d561e470550027e0c58273c1af25df970bb7039beb00cdd7d5b4a51d7c819702/animationboards-15.png" data-mid="149358875" border="0"  src="https://freight.cargo.site/w/1000/i/d561e470550027e0c58273c1af25df970bb7039beb00cdd7d5b4a51d7c819702/animationboards-15.png" /&#62;

The following four designs were made with the intention of morphing and animating the data to present to users.

&#60;img width="1153" height="649" width_o="1153" height_o="649" data-src="https://freight.cargo.site/t/original/i/de6e64a1041429f99229227cd1ffc53ff07e321bd77bd3e85d10b3c0d606e8d8/Artboard-46-copy.jpg" data-mid="149361041" border="0"  src="https://freight.cargo.site/w/1000/i/de6e64a1041429f99229227cd1ffc53ff07e321bd77bd3e85d10b3c0d606e8d8/Artboard-46-copy.jpg" /&#62;
&#60;img width="1153" height="649" width_o="1153" height_o="649" data-src="https://freight.cargo.site/t/original/i/47eb81b807fee1331166fdda2593db51f0f544ad52a04fb15475f1f586899aaf/Artboard-46-copy-5.jpg" data-mid="149360865" border="0"  src="https://freight.cargo.site/w/1000/i/47eb81b807fee1331166fdda2593db51f0f544ad52a04fb15475f1f586899aaf/Artboard-46-copy-5.jpg" /&#62;
&#60;img width="969" height="705" width_o="969" height_o="705" data-src="https://freight.cargo.site/t/original/i/9f26cca851fa9490583b9b4638814e68ec5eeabfce7db3f9d02f1163c89bdede/Artboard-46-copy-7.jpg" data-mid="149360986" border="0"  src="https://freight.cargo.site/w/969/i/9f26cca851fa9490583b9b4638814e68ec5eeabfce7db3f9d02f1163c89bdede/Artboard-46-copy-7.jpg" /&#62;
&#60;img width="1080" height="971" width_o="1080" height_o="971" data-src="https://freight.cargo.site/t/original/i/b6cac50b7a837095a1a95b59e32c5ed196d80bcba9c7945112732fd133516225/Screen-Shot-2018-07-03-at-11.20.48-AM.png" data-mid="149364521" border="0"  src="https://freight.cargo.site/w/1000/i/b6cac50b7a837095a1a95b59e32c5ed196d80bcba9c7945112732fd133516225/Screen-Shot-2018-07-03-at-11.20.48-AM.png" /&#62;


Chromosomal map with circle sizes correlating to allele lengths

&#60;img width="2206" height="3144" width_o="2206" height_o="3144" data-src="https://freight.cargo.site/t/original/i/7c7c255d0a520edaaba5beb2d061efa85ddd86cd10b34abf6b123f5aeeb0e73d/chromo_ethnicity-31.jpg" data-mid="149361460" border="0"  src="https://freight.cargo.site/w/1000/i/7c7c255d0a520edaaba5beb2d061efa85ddd86cd10b34abf6b123f5aeeb0e73d/chromo_ethnicity-31.jpg" /&#62;
&#60;img width="1060" height="1510" width_o="1060" height_o="1510" data-src="https://freight.cargo.site/t/original/i/5a81e56a89f229d38a6d5f96a9fec67399a9b2ddb1471b6e0bb55059dbc7cc34/Artboard-36-copy.jpg" data-mid="149360831" border="0"  src="https://freight.cargo.site/w/1000/i/5a81e56a89f229d38a6d5f96a9fec67399a9b2ddb1471b6e0bb55059dbc7cc34/Artboard-36-copy.jpg" /&#62;


Maps
Abstracted map studies using the modular allele shapes

&#60;img width="1152" height="649" width_o="1152" height_o="649" data-src="https://freight.cargo.site/t/original/i/09e0b905546f59547b455f07618f373c993ec90d270659532fdda5ec7d5b2552/Artboard-1-copy-11.jpg" data-mid="149360685" border="0"  src="https://freight.cargo.site/w/1000/i/09e0b905546f59547b455f07618f373c993ec90d270659532fdda5ec7d5b2552/Artboard-1-copy-11.jpg" /&#62;
&#60;img width="1153" height="649" width_o="1153" height_o="649" data-src="https://freight.cargo.site/t/original/i/2fd188f141d346574e61db743286291d47fe2065d6d66b45c60775f471bef113/Artboard-25-copy-2.jpg" data-mid="149360687" border="0"  src="https://freight.cargo.site/w/1000/i/2fd188f141d346574e61db743286291d47fe2065d6d66b45c60775f471bef113/Artboard-25-copy-2.jpg" /&#62;
&#60;img width="1153" height="649" width_o="1153" height_o="649" data-src="https://freight.cargo.site/t/original/i/5c0bded740c6332513f6bccf38edb7a13cd2be3b85f04792829915b1caec6465/Artboard-25-copy-4.jpg" data-mid="149360688" border="0"  src="https://freight.cargo.site/w/1000/i/5c0bded740c6332513f6bccf38edb7a13cd2be3b85f04792829915b1caec6465/Artboard-25-copy-4.jpg" /&#62;
&#60;img width="1153" height="649" width_o="1153" height_o="649" data-src="https://freight.cargo.site/t/original/i/b7c9359c0eb5684e5f26a4ca633d7369e8e7c7de8646ee56034ba0c865b3c27c/Artboard-25-copy-51.jpg" data-mid="149360689" border="0" alt="This last one is a test of highlighting regions where someone is from" data-caption="This last one is a test of highlighting regions where someone is from" src="https://freight.cargo.site/w/1000/i/b7c9359c0eb5684e5f26a4ca633d7369e8e7c7de8646ee56034ba0c865b3c27c/Artboard-25-copy-51.jpg" /&#62;


&#60;img width="1206" height="1600" width_o="1206" height_o="1600" data-src="https://freight.cargo.site/t/original/i/64580cd22251e8101a1767dab394d3badf9f2d70672961e8ba8e69178ab2a023/Screen-Shot-2022-08-01-at-6.22.59-PM.png" data-mid="149361806" border="0" alt="Exploration combining abstracted maps and ethnicity" data-caption="Exploration combining abstracted maps and ethnicity" src="https://freight.cargo.site/w/1000/i/64580cd22251e8101a1767dab394d3badf9f2d70672961e8ba8e69178ab2a023/Screen-Shot-2022-08-01-at-6.22.59-PM.png" /&#62;


&#60;img width="1767" height="1768" width_o="1767" height_o="1768" data-src="https://freight.cargo.site/t/original/i/d80e6d798a23420d149d7987e1bebc0a2827d9374c60da27afc1e556def25572/Artboard-2-copy.jpg" data-mid="149360356" border="0" alt="Infograph study stretching out the alleles and marking the points on each numbered gene to reflect a percentage of neanderthal variants." data-caption="Infograph study stretching out the alleles and marking the points on each numbered gene to reflect a percentage of neanderthal variants." src="https://freight.cargo.site/w/1000/i/d80e6d798a23420d149d7987e1bebc0a2827d9374c60da27afc1e556def25572/Artboard-2-copy.jpg" /&#62;


Timelines of migration across generations

&#60;img width="1820" height="826" width_o="1820" height_o="826" data-src="https://freight.cargo.site/t/original/i/bfa2a249ad145b4f6afee8f374b75b4427a44741cf74c6f7ea9d1dc09c52e3c3/Artboard-34-copy-100.jpg" data-mid="149362137" border="0"  src="https://freight.cargo.site/w/1000/i/bfa2a249ad145b4f6afee8f374b75b4427a44741cf74c6f7ea9d1dc09c52e3c3/Artboard-34-copy-100.jpg" /&#62;
&#60;img width="1820" height="826" width_o="1820" height_o="826" data-src="https://freight.cargo.site/t/original/i/09a45886e34c291103a11823c7a9789dc577cc62ee4de5923c9acde4b5cb42ac/Artboard-34-100.jpg" data-mid="149362152" border="0"  src="https://freight.cargo.site/w/1000/i/09a45886e34c291103a11823c7a9789dc577cc62ee4de5923c9acde4b5cb42ac/Artboard-34-100.jpg" /&#62;
&#60;img width="1820" height="575" width_o="1820" height_o="575" data-src="https://freight.cargo.site/t/original/i/775290c956165dc72f6a79819b745e6139f9c8be5dfd095afbc6bb97cd3a2b65/Artboard-34-copy-2.jpg" data-mid="149362284" border="0"  src="https://freight.cargo.site/w/1000/i/775290c956165dc72f6a79819b745e6139f9c8be5dfd095afbc6bb97cd3a2b65/Artboard-34-copy-2.jpg" /&#62;


Merch
A lot of my colleagues were HYPEBEAST fans and eager to explore possibilities of customizeable products from popular brands to appeal to younger audiences. I thought about the Nike’s ID sneaker customization tool. Guy encouraged me to explore archives of Nike x ____ collaborations for inspiration on what a 23andMe shoe could look like.


&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/5572a7ebdcc6fdce3d51911234a8af50b3c8bcb66ff4e1a70e05f99ab3fa8dc1/ances1-copy-2.jpg" data-mid="149363111" border="0" alt="Tanner designed this store mockup. Along with Ryan, we developed a slew of potential items." data-caption="Tanner designed this store mockup. Along with Ryan, we developed a slew of potential items." src="https://freight.cargo.site/w/1000/i/5572a7ebdcc6fdce3d51911234a8af50b3c8bcb66ff4e1a70e05f99ab3fa8dc1/ances1-copy-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5e280f9a8fb40cd0deddb8f55814fff102628e363f744405ddd96106dff82f0/ances1-copy-3.jpg" data-mid="149363112" border="0"  src="https://freight.cargo.site/w/1000/i/b5e280f9a8fb40cd0deddb8f55814fff102628e363f744405ddd96106dff82f0/ances1-copy-3.jpg" /&#62;
&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/2a2281c85f91a39c01e8ca4fae4d8cc7c8d0081ce9f91528fae5ec2f1204b635/ances1-copy-4.jpg" data-mid="149363113" border="0"  src="https://freight.cargo.site/w/1000/i/2a2281c85f91a39c01e8ca4fae4d8cc7c8d0081ce9f91528fae5ec2f1204b635/ances1-copy-4.jpg" /&#62;
&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d03624b5d33772d1cf5a5db66697c2f6265626f0d8bced1783fe128c0508b204/ances1-copy-5.jpg" data-mid="149363114" border="0"  src="https://freight.cargo.site/w/1000/i/d03624b5d33772d1cf5a5db66697c2f6265626f0d8bced1783fe128c0508b204/ances1-copy-5.jpg" /&#62;
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/01b71d2eb67abee5b5cf370309c884b44c71838679b3054c63ffe614537167b5/ances1-copy-6.jpg" data-mid="149363115" border="0" alt="Here I experimented with a UI experience (inspired by the Nike ID system) allowing people to choose how to represent themselves and configure their identity." data-caption="Here I experimented with a UI experience (inspired by the Nike ID system) allowing people to choose how to represent themselves and configure their identity." src="https://freight.cargo.site/w/1000/i/01b71d2eb67abee5b5cf370309c884b44c71838679b3054c63ffe614537167b5/ances1-copy-6.jpg" /&#62;


Patterns
Some of the early tests were attempts at profile picture filters and testing out more humanistic touches to the pill shapes.


&#60;img width="792" height="793" width_o="792" height_o="793" data-src="https://freight.cargo.site/t/original/i/c30935cdd6e495797abde3d2fa7d38b66315e581483156b6e32dd5b894ec8edc/Artboard-4-copy-2-100.jpg" data-mid="149363903" border="0"  src="https://freight.cargo.site/w/792/i/c30935cdd6e495797abde3d2fa7d38b66315e581483156b6e32dd5b894ec8edc/Artboard-4-copy-2-100.jpg" /&#62;
&#60;img width="716" height="716" width_o="716" height_o="716" data-src="https://freight.cargo.site/t/original/i/05125a9ed40eb6b1cef180a342f58bec05268dee00680dad7caee416e9df1dbd/Artboard-9-copy-100.jpg" data-mid="149363905" border="0"  src="https://freight.cargo.site/w/716/i/05125a9ed40eb6b1cef180a342f58bec05268dee00680dad7caee416e9df1dbd/Artboard-9-copy-100.jpg" /&#62;
&#60;img width="792" height="793" width_o="792" height_o="793" data-src="https://freight.cargo.site/t/original/i/b0c3867cba2ff5efb2587cc0a8b337d2659d49f9135b02aff8e63ab19e0e901c/Artboard-4-100.jpg" data-mid="149363904" border="0"  src="https://freight.cargo.site/w/792/i/b0c3867cba2ff5efb2587cc0a8b337d2659d49f9135b02aff8e63ab19e0e901c/Artboard-4-100.jpg" /&#62;
&#60;img width="1225" height="430" width_o="1225" height_o="430" data-src="https://freight.cargo.site/t/original/i/59196b925e6c0f8c0205ffe0b9f8588b6c75add0e9100b9d49cf40daf6398ec1/Artboard-4-copy-3-100.jpg" data-mid="149363945" border="0"  src="https://freight.cargo.site/w/1000/i/59196b925e6c0f8c0205ffe0b9f8588b6c75add0e9100b9d49cf40daf6398ec1/Artboard-4-copy-3-100.jpg" /&#62;




&#60;img width="1040" height="831" width_o="1040" height_o="831" data-src="https://freight.cargo.site/t/original/i/184b53836b237c4d878fa2766b4251a480eb3998d577a07d57624b0a43ce51fe/Artboard-1-100-copy.jpg" data-mid="149363948" border="0" alt="Iterations on the pill shapes to fit within a modular grid" data-caption="Iterations on the pill shapes to fit within a modular grid" src="https://freight.cargo.site/w/1000/i/184b53836b237c4d878fa2766b4251a480eb3998d577a07d57624b0a43ce51fe/Artboard-1-100-copy.jpg" /&#62;
&#60;img width="407" height="736" width_o="407" height_o="736" data-src="https://freight.cargo.site/t/original/i/2245c1d52ed43003f4c0b092954796463fb1e1628304685846681cd61700efd6/Artboard-1-100_color.jpg" data-mid="149364151" border="0" alt="Pared down shape library" data-caption="Pared down shape library" src="https://freight.cargo.site/w/407/i/2245c1d52ed43003f4c0b092954796463fb1e1628304685846681cd61700efd6/Artboard-1-100_color.jpg" /&#62;

Pattern studies that looked at different ways to personalize information



&#60;img width="784" height="784" width_o="784" height_o="784" data-src="https://freight.cargo.site/t/original/i/31a51467d236c393ab6c427b35f8849ca5a8077278377e0f26919b5309df327f/Artboard-5-copy-3-100.jpg" data-mid="149364111" border="0"  src="https://freight.cargo.site/w/784/i/31a51467d236c393ab6c427b35f8849ca5a8077278377e0f26919b5309df327f/Artboard-5-copy-3-100.jpg" /&#62;
&#60;img width="784" height="784" width_o="784" height_o="784" data-src="https://freight.cargo.site/t/original/i/afa2d54d4dd5238d2417b485e86f2ec4111693d24349f079f1d5f7bfed2027fa/Artboard-5-copy-2-100.jpg" data-mid="149364110" border="0"  src="https://freight.cargo.site/w/784/i/afa2d54d4dd5238d2417b485e86f2ec4111693d24349f079f1d5f7bfed2027fa/Artboard-5-copy-2-100.jpg" /&#62;
&#60;img width="784" height="784" width_o="784" height_o="784" data-src="https://freight.cargo.site/t/original/i/8ec1b04dde3e3dec826ffabd6e01176534b5ca5d4ae976212f04c3ab0da352af/Artboard-5-100.jpg" data-mid="149364117" border="0"  src="https://freight.cargo.site/w/784/i/8ec1b04dde3e3dec826ffabd6e01176534b5ca5d4ae976212f04c3ab0da352af/Artboard-5-100.jpg" /&#62;
&#60;img width="784" height="784" width_o="784" height_o="784" data-src="https://freight.cargo.site/t/original/i/26f0ea6292767b2870db6ea1bd39acfe07e0e977ebf1ff1304aed512ee04b4dd/Artboard-5-copy-4-100.jpg" data-mid="149364112" border="0"  src="https://freight.cargo.site/w/784/i/26f0ea6292767b2870db6ea1bd39acfe07e0e977ebf1ff1304aed512ee04b4dd/Artboard-5-copy-4-100.jpg" /&#62;
&#60;img width="784" height="784" width_o="784" height_o="784" data-src="https://freight.cargo.site/t/original/i/e605c1532f4917a8b84a02ab363857f63c60997ad30c487b1672278dff1bfe7b/Artboard-5-copy-100.jpg" data-mid="149364116" border="0"  src="https://freight.cargo.site/w/784/i/e605c1532f4917a8b84a02ab363857f63c60997ad30c487b1672278dff1bfe7b/Artboard-5-copy-100.jpg" /&#62;
&#60;img width="784" height="784" width_o="784" height_o="784" data-src="https://freight.cargo.site/t/original/i/e7ea34532d6d3a1ae2b7073c3c0aa765b4e9ada6bf4d43e5ee08a4b2602e3761/Artboard-5-copy-8-100.jpg" data-mid="149364115" border="0"  src="https://freight.cargo.site/w/784/i/e7ea34532d6d3a1ae2b7073c3c0aa765b4e9ada6bf4d43e5ee08a4b2602e3761/Artboard-5-copy-8-100.jpg" /&#62;
&#60;img width="784" height="784" width_o="784" height_o="784" data-src="https://freight.cargo.site/t/original/i/76ec528428002708cf9305b325d764e972394c819715d412ccf383e42976bf52/Artboard-5-copy-6-100.jpg" data-mid="149364114" border="0"  src="https://freight.cargo.site/w/784/i/76ec528428002708cf9305b325d764e972394c819715d412ccf383e42976bf52/Artboard-5-copy-6-100.jpg" /&#62;
&#60;img width="784" height="784" width_o="784" height_o="784" data-src="https://freight.cargo.site/t/original/i/2d773ce6cf8a47f3c9723e1b0307ae30c81a38abe7f88b48ed9d6feb0e11c71a/Artboard-5-copy-5-100.jpg" data-mid="149364113" border="0"  src="https://freight.cargo.site/w/784/i/2d773ce6cf8a47f3c9723e1b0307ae30c81a38abe7f88b48ed9d6feb0e11c71a/Artboard-5-copy-5-100.jpg" /&#62;


Genetic Conditions
23andMe gives users the option to learn if they’re carriers of hereditary diseases. These were studies on abstracting these conditions into images.


&#60;img width="463" height="654" width_o="463" height_o="654" data-src="https://freight.cargo.site/t/original/i/b8ff68b8a251019d9e55b7b563db7f249da9c0dda6c3e58b884baf65c4b1e9c8/Artboard-14-copy-10-100.jpg" data-mid="149364333" border="0"  src="https://freight.cargo.site/w/463/i/b8ff68b8a251019d9e55b7b563db7f249da9c0dda6c3e58b884baf65c4b1e9c8/Artboard-14-copy-10-100.jpg" /&#62;
&#60;img width="463" height="654" width_o="463" height_o="654" data-src="https://freight.cargo.site/t/original/i/22a2cb6a3dda77923130ffd8506edd84c4b2dc31af0aec9b9e6c0019e3a0db22/Artboard-14-copy-7-100.jpg" data-mid="149364330" border="0"  src="https://freight.cargo.site/w/463/i/22a2cb6a3dda77923130ffd8506edd84c4b2dc31af0aec9b9e6c0019e3a0db22/Artboard-14-copy-7-100.jpg" /&#62;
&#60;img width="463" height="654" width_o="463" height_o="654" data-src="https://freight.cargo.site/t/original/i/cf9fa24dac149bf610b3c597a4662bcbd787896cfa2d2024abe3f6be8aed28d9/Artboard-30-copy-100.jpg" data-mid="149364338" border="0"  src="https://freight.cargo.site/w/463/i/cf9fa24dac149bf610b3c597a4662bcbd787896cfa2d2024abe3f6be8aed28d9/Artboard-30-copy-100.jpg" /&#62;
&#60;img width="463" height="654" width_o="463" height_o="654" data-src="https://freight.cargo.site/t/original/i/b6b731af68d48f2972124734d329232c49771f806395e984d9741642c40618c3/Artboard-30-copy-2-100.jpg" data-mid="149364334" border="0"  src="https://freight.cargo.site/w/463/i/b6b731af68d48f2972124734d329232c49771f806395e984d9741642c40618c3/Artboard-30-copy-2-100.jpg" /&#62;
&#60;img width="463" height="654" width_o="463" height_o="654" data-src="https://freight.cargo.site/t/original/i/079d50c4ffe0a4ab73e3d5c2ddbc72c33470072aba58ecd3d7127f3ed3734e6d/Artboard-30-copy-3-100.jpg" data-mid="149364335" border="0"  src="https://freight.cargo.site/w/463/i/079d50c4ffe0a4ab73e3d5c2ddbc72c33470072aba58ecd3d7127f3ed3734e6d/Artboard-30-copy-3-100.jpg" /&#62;
&#60;img width="462" height="654" width_o="462" height_o="654" data-src="https://freight.cargo.site/t/original/i/660150351dc026374c18d0f2673297f71422edf8e0299fab3ee75b7a4eb65fc0/Artboard-30-copy-4-100.jpg" data-mid="149364337" border="0"  src="https://freight.cargo.site/w/462/i/660150351dc026374c18d0f2673297f71422edf8e0299fab3ee75b7a4eb65fc0/Artboard-30-copy-4-100.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>The Found City of Atlantis</title>
				
		<link>https://mollymagnell.com/The-Found-City-of-Atlantis</link>

		<pubDate>Fri, 08 Apr 2022 21:45:48 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/The-Found-City-of-Atlantis</guid>

		<description>The Found City of Atlantis
Client: Whalebone Magazine/ Adjective &#38;amp; Co. &#124;&#38;nbsp;Art Director: Taylor Harkey

The Sea Creature Issue &#124; Vol. 7, Issue 3
	How could I turn down a project pitched as “A Westworld or Jurassic World but the city version, and underwater. Mixing modern technology, transportation, relics from past. Sea creatures into transportation and attractions. A relic-turned city restored and modernized to create the worlds biggest city tourism attraction.&#38;nbsp; As if it had been found back in the 80s by Saudis while doing deep offshore drilling, and they sold the coordinates to a trillionaire oil mogul who has been spending 4 decades and billions to secure Atlantis as the top global tourism destination, and officially named the 8th great Wonder of the world.” 
In a week-long sprint, The Adjective &#38;amp; Co. team and I developed our New York-inspired version of Atlantis filled with puns, easter eggs, and Whalebone’s signature cheeky touch.


&#60;img width="1839" height="1613" width_o="1839" height_o="1613" data-src="https://freight.cargo.site/t/original/i/46eee4600a12cf49daabfe2825ce62cb769873dd2d1feabef32f9e720f153f46/Atlantis_Draft5_Texture-web_cut.jpg" data-mid="139133926" border="0"  src="https://freight.cargo.site/w/1000/i/46eee4600a12cf49daabfe2825ce62cb769873dd2d1feabef32f9e720f153f46/Atlantis_Draft5_Texture-web_cut.jpg" /&#62;
&#60;img width="831" height="831" width_o="831" height_o="831" data-src="https://freight.cargo.site/t/original/i/fa5ecdd62ffa949415cdd300f1af869f612c5cad8119fe5ca467330ec77ca6f4/Atlantis_Draft5_Texture-web_zoom2.jpg" data-mid="139133447" border="0"  src="https://freight.cargo.site/w/831/i/fa5ecdd62ffa949415cdd300f1af869f612c5cad8119fe5ca467330ec77ca6f4/Atlantis_Draft5_Texture-web_zoom2.jpg" /&#62;
&#60;img width="833" height="833" width_o="833" height_o="833" data-src="https://freight.cargo.site/t/original/i/839f91a9e374e20aef93fee96d48994fd7ece508bacf6f35764c677e5538cb4a/Atlantis_Draft5_Texture-web_zoom3.jpg" data-mid="139133449" border="0"  src="https://freight.cargo.site/w/833/i/839f91a9e374e20aef93fee96d48994fd7ece508bacf6f35764c677e5538cb4a/Atlantis_Draft5_Texture-web_zoom3.jpg" /&#62;
&#60;img width="832" height="831" width_o="832" height_o="831" data-src="https://freight.cargo.site/t/original/i/935d9396dc37a95c9cfac721f386409cdf66fe5a637a5120f2e3b39cc1b6dcb7/Atlantis_Draft5_Texture-web_zoom1.jpg" data-mid="139133463" border="0"  src="https://freight.cargo.site/w/832/i/935d9396dc37a95c9cfac721f386409cdf66fe5a637a5120f2e3b39cc1b6dcb7/Atlantis_Draft5_Texture-web_zoom1.jpg" /&#62;

&#60;img width="2564" height="1750" width_o="2564" height_o="1750" data-src="https://freight.cargo.site/t/original/i/e8cb7b6fe22bdc9c0d0b5183fb12fbc0fad38f11392d08f96f330723ac34a4ce/Whalebone_Spread_0002_mag_mockup_opener.jpg.jpg" data-mid="139133631" border="0"  src="https://freight.cargo.site/w/1000/i/e8cb7b6fe22bdc9c0d0b5183fb12fbc0fad38f11392d08f96f330723ac34a4ce/Whalebone_Spread_0002_mag_mockup_opener.jpg.jpg" /&#62;&#60;img width="2564" height="1750" width_o="2564" height_o="1750" data-src="https://freight.cargo.site/t/original/i/9cf403bb42f20a10314c0e14ba478911e1bfe7e6e6432bb105df0bfe5018b89d/Whalebone_Spread_0001_mag_mockup_map.jpg.jpg" data-mid="139133642" border="0"  src="https://freight.cargo.site/w/1000/i/9cf403bb42f20a10314c0e14ba478911e1bfe7e6e6432bb105df0bfe5018b89d/Whalebone_Spread_0001_mag_mockup_map.jpg.jpg" /&#62;&#60;img width="2564" height="1750" width_o="2564" height_o="1750" data-src="https://freight.cargo.site/t/original/i/22cc9d82bfe279313414ec6099c54478bbda7b2d7bbfa899816ab492668d44d4/Whalebone_Spread_0000_mag_mockup_encounters.jpg.jpg" data-mid="139133635" border="0"  src="https://freight.cargo.site/w/1000/i/22cc9d82bfe279313414ec6099c54478bbda7b2d7bbfa899816ab492668d44d4/Whalebone_Spread_0000_mag_mockup_encounters.jpg.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Adobe MAX Backgrounds</title>
				
		<link>https://mollymagnell.com/Adobe-MAX-Backgrounds</link>

		<pubDate>Fri, 08 Apr 2022 16:04:53 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/Adobe-MAX-Backgrounds</guid>

		<description>Adobe MAX Backgrounds
Client: Adobe &#124;&#38;nbsp;Art Director: Eve Sorkin

Remaining virtual for 2021, Adobe asked me to create three virtual backgrounds for speakers to use during their presentations. The first one was an artist’s choice, in which I created a fantasy architectural space teeming with life. The second was a regional theme and was inspired by my one of my favorite part of living in NYC: birdwatching in Central Park during the Great Migration. The last was my interpretation of the MAX logo, revealed through the negative space of sprawling greenery.


&#60;img width="2798" height="1574" width_o="2798" height_o="1574" data-src="https://freight.cargo.site/t/original/i/1987db11f507be81049e9877919dfaab9a40473f6eeeea59ada04f0dec4a217c/ArtistChoice_MollyMagnell.jpg" data-mid="139109593" border="0"  src="https://freight.cargo.site/w/1000/i/1987db11f507be81049e9877919dfaab9a40473f6eeeea59ada04f0dec4a217c/ArtistChoice_MollyMagnell.jpg" /&#62;
&#60;img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/aeaca208d79d3b14fff8c65eb1a25227d40233dfe0e9995b14a3e13619534860/Regional_MollyMagnell.jpg" data-mid="139109582" border="0"  src="https://freight.cargo.site/w/1000/i/aeaca208d79d3b14fff8c65eb1a25227d40233dfe0e9995b14a3e13619534860/Regional_MollyMagnell.jpg" /&#62;
&#60;img width="2796" height="1573" width_o="2796" height_o="1573" data-src="https://freight.cargo.site/t/original/i/50017505488b544861fa551b6a4da05a80caeb7e9d4060690c454b62862be5de/MAXlogo_MollyMagnell.jpg" data-mid="139109581" border="0"  src="https://freight.cargo.site/w/1000/i/50017505488b544861fa551b6a4da05a80caeb7e9d4060690c454b62862be5de/MAXlogo_MollyMagnell.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Addressing the Statue</title>
				
		<link>https://mollymagnell.com/Addressing-the-Statue</link>

		<pubDate>Fri, 08 Apr 2022 16:05:06 +0000</pubDate>

		<dc:creator>Molly Magnell - Illustration &#38; Design</dc:creator>

		<guid isPermaLink="true">https://mollymagnell.com/Addressing-the-Statue</guid>

		<description>Addressing the statue - exhibitionClient: American Museum of Natural History &#124; Art Director: Catharine Weese

I designed and helped develop a ground-breaking show that critiques and contextualizes the uncomfortable statue outside the American Museum of Natural History. It’s rare for an institution to reflect on unsavory pasts and address the complex legacies of American heroes like Roosevelt, so I'm proud to have played a part in creating this important show. The theme of my concept was to layer clusters of information upon fragments of the past. I developed a bold, graphic style to visually separate contemporary views from pieces of history.
Extended NDA case study&#38;nbsp;︎︎︎




 


&#60;img width="2484" height="2499" width_o="2484" height_o="2499" data-src="https://freight.cargo.site/t/original/i/3ce7d6684a1c03ebe4c77da9dc1f1199d59121d9dc5cdf53fdc00116385b2a1c/MS_190812_8395.JPG" data-mid="139104637" border="0"  src="https://freight.cargo.site/w/1000/i/3ce7d6684a1c03ebe4c77da9dc1f1199d59121d9dc5cdf53fdc00116385b2a1c/MS_190812_8395.JPG" /&#62;
&#60;img width="5454" height="3784" width_o="5454" height_o="3784" data-src="https://freight.cargo.site/t/original/i/99472a8e2ac80d6cfdd8258b055795d6f753eed77fd42b9d0ff13f771e177506/MS_190812_8398.JPG" data-mid="139104638" border="0"  src="https://freight.cargo.site/w/1000/i/99472a8e2ac80d6cfdd8258b055795d6f753eed77fd42b9d0ff13f771e177506/MS_190812_8398.JPG" /&#62;

The exhibit was located in the second hallway from the main museum entrance

	
&#60;img width="6631" height="3862" width_o="6631" height_o="3862" data-src="https://freight.cargo.site/t/original/i/e67b71d1d2297f79959c7352be409681dcd579960a729dd30739e6cdd1471202/MS_190812_8389.JPG" data-mid="139104635" border="0"  src="https://freight.cargo.site/w/1000/i/e67b71d1d2297f79959c7352be409681dcd579960a729dd30739e6cdd1471202/MS_190812_8389.JPG" /&#62;
&#60;img width="6492" height="4204" width_o="6492" height_o="4204" data-src="https://freight.cargo.site/t/original/i/c7b9570f71b2ac55cfcc9cf92b7014d90fe16b9f75e105bbf3581614b018d982/MS_190812_8386.JPG" data-mid="139104633" border="0"  src="https://freight.cargo.site/w/1000/i/c7b9570f71b2ac55cfcc9cf92b7014d90fe16b9f75e105bbf3581614b018d982/MS_190812_8386.JPG" /&#62;
&#60;img width="6694" height="3707" width_o="6694" height_o="3707" data-src="https://freight.cargo.site/t/original/i/5184ccd059d7504935ae70f8f7a6e602ace5198c5513d44922b340b0b69d443d/MS_190812_8385.JPG" data-mid="139104632" border="0"  src="https://freight.cargo.site/w/1000/i/5184ccd059d7504935ae70f8f7a6e602ace5198c5513d44922b340b0b69d443d/MS_190812_8385.JPG" /&#62;



Our team agreed it was important to treat the opinions of the people on the street with the same level of importance as the “expert” viewpoints. I also fought for more BIPOC interview voices and made sure that the graphic placement and treatment allowed their voices to shine.

&#60;img width="6666" height="3829" width_o="6666" height_o="3829" data-src="https://freight.cargo.site/t/original/i/0640c512a73c55e305f401a2e0ae0db4fb49f95c97d6f31ab2ec7422d01def37/MS_190812_8388.JPG" data-mid="139104634" border="0"  src="https://freight.cargo.site/w/1000/i/0640c512a73c55e305f401a2e0ae0db4fb49f95c97d6f31ab2ec7422d01def37/MS_190812_8388.JPG" /&#62;

I also did a lot of my own photo research in conjunction with the editorial team to find stories of contemporary Plains Native Americans and Maasai villages to communicate that these are contemporary groups of people--not relics. I’m particularly glad that through my research, I was able to bring Carlotta Cardana’s Red Road photography project into the exhibit. Her amazing portraiture is slated for a future solo exhibition at the museum to contrast the outdated and hurtful tropes featured in some of the permanent Native American halls.



&#60;img width="5891" height="3927" width_o="5891" height_o="3927" data-src="https://freight.cargo.site/t/original/i/349aa807191e52de8d1364568d75ae73015b4a5423e6a9f86759f064fba19088/MS_190812_8382.JPG" data-mid="139104631" border="0"  src="https://freight.cargo.site/w/1000/i/349aa807191e52de8d1364568d75ae73015b4a5423e6a9f86759f064fba19088/MS_190812_8382.JPG" /&#62;
&#60;img width="4912" height="7360" width_o="4912" height_o="7360" data-src="https://freight.cargo.site/t/original/i/f441b2f824b747624f236539e71b1584b3b18f2951f5fc9fb3132b213bd44084/CC_190716_05.jpg" data-mid="139104639" border="0" alt="Installation of outdoor signage directing visitors to the free, online version of the show. 	" data-caption="Installation of outdoor signage directing visitors to the free, online version of the show. 	" src="https://freight.cargo.site/w/1000/i/f441b2f824b747624f236539e71b1584b3b18f2951f5fc9fb3132b213bd44084/CC_190716_05.jpg" /&#62;

The show started as a small intervention piece: one large wall with quotes flanking an image of the statue, two small walls featuring an intro and details explaining the history of the monument, and additional info on Roosevelt on two columns. The show exapnded as the team felt the need to tell a more comprehensive story of the legacy of the piece and highlight the two flanking men, who have neither names nor defined cultural identities.


&#60;img width="6664" height="4443" width_o="6664" height_o="4443" data-src="https://freight.cargo.site/t/original/i/de6f14253c00ab1c475ff2d50863972cbea0267a55ed9df2bdd032aca415b116/MS_190812_8377.JPG" data-mid="139104629" border="0"  src="https://freight.cargo.site/w/1000/i/de6f14253c00ab1c475ff2d50863972cbea0267a55ed9df2bdd032aca415b116/MS_190812_8377.JPG" /&#62;


Even in preliminary stages I do a lot of content research to help shape the direction of the show. I found this quote, and I'm so happy Editorial let me keep it in. 

&#60;img width="6619" height="3992" width_o="6619" height_o="3992" data-src="https://freight.cargo.site/t/original/i/b5336407259f3968e1083473c181021d3b297e97ceaaf08af49bda28f1d34b40/MS_190812_8378.JPG" data-mid="139104630" border="0"  src="https://freight.cargo.site/w/1000/i/b5336407259f3968e1083473c181021d3b297e97ceaaf08af49bda28f1d34b40/MS_190812_8378.JPG" /&#62;

Online Exhibition&#38;nbsp;︎︎︎
New York Times Review&#38;nbsp;︎︎︎

Credits


	Graphics Director: Catharine Weese

Designer: Molly Magnell
Writer: Sasha Nemeck

Film Director/ Producer: Requina Allen&#38;nbsp;

Project Managers: Dina Lingus, Antonia Gabor
	VP of Exhibitions: Lauri Halderman

Senior Director of Exhibition Projects: Melissa Posen

Photos: C. Cheswick/ AMNH
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